pointed.Grow in your own voice.
Seven short lessons.
A free course on growing a company in your own voice: find the voice, pick topics people search for, write one useful article and read the results honestly. About 46 minutes in all. Each lesson ends in a tool you can open the same day.
- 1Find your voice before you write anythingYour voice is a set of rules you already follow. Write them down, with the sentence each one came from, before you draft a single post or article. 6 minutes.
- 2Pick topics from what people already searchSearch Console shows the questions you already appear for. Start there, not with a brainstorm, and track a few topics worth writing for, not all of them. 7 minutes.
- 3Write one article that answers the searchAnswer in the first two sentences, then earn the rest. One article, done properly, beats four done fast. The shape to follow, and what to check first. 8 minutes.
- 4Make your site readable to AI answersChatGPT, Perplexity and Gemini can only name you if they can read you. Check what they see on your site, then add an llms.txt and fill the gaps. 6 minutes.
- 5Reply in communities without spammingThe best reply answers the question so well that nobody needs to click your link. Then people click your name. 7 minutes.
- 6Read your results without fooling yourselfClicks go up and down for many reasons. Compare like with like, wait long enough, and write the dates down: three habits that keep you honest. 7 minutes.
- 7Watch competitors without guessingWatch what you can actually see: who AI answers name instead of you, and what your rivals publish. Then decide what to do with it, without guessing. 5 minutes.
Progress is kept in this browser only. No account, and nothing is sent anywhere.